Urgency triage
Active leak, storm damage, repair, replacement, inspection, insurance, financing, or other.
Roofing leads should not go cold after the first message.
ArcStone maps leak, storm, inspection, repair, replacement, insurance, and estimate inquiries into a cleaner sales follow-up lane.
First response
Capture city, urgency, photos if safe, interior water status, and best callback window.
Tracker fields
Category, urgency, source, sales owner, inspection status, estimate sent, follow-up due, accepted, lost, blocked.
Example first reply
Thanks for reaching out. To route this correctly, is this an active leak, storm damage, repair estimate, replacement, inspection, insurance question, or something else? Please include the property city and the best callback window.
First pass only
No revenue guarantee, no roofing advice, no insurance advice, and no CRM access required for the first written version.